Challenge Jethro is a technical product that delivers database performance acceleration. The product needs to be marketed not only to a database architect who will implement the solution, but also to business users, analysts and potential investors. The product, which is essentially a dry and technical solution, needs to be humanized and easy to relate to. Solution […]
The below article was originally posted in the Jethro blog. BI-on-Hadoop in 2016 – The Elephant in the Room Last year it seemed like every organization was talking about harnessing the power of big data to gain the crucial business insights required to make data driven decisions. The need for people and groups to blend together […]
Challenge Jethro Data’s visual identity, including website, logo and colors looked outdated and unpolished. The usage of red was exciting and bold, but also uninviting and didn’t connote a sense of trust. Other companies in the same space also used nearly the same shade of red in their visual identity and it was important to […]